Fort Worth architects Hahnfeld Hoffer Stanford designed this Ticket and Visitor's Center to complement the historic Will Rogers Auditorium, Coliseum, and Pioneer Tower. The center sits just in front of those historic buildings. The project also involved the plaza reconstruction in front of Will Rogers and the restoration of two existing ticket booths. The ticket booth sells tickets to all events at the Will Rogers Memorial Center and The Fort Worth Convention & Visitor's Bureau operates the Cultural District Visitor's Center within the building. This building is approximately 4,500 square feet.